As you can see in the above screenshot, MailChimp’s ‘Marketing Platform’ feature list is quite extensive. Mailchimp: Best for all-in-one marketing. 76% of marketers have already made basic segmentation a part of their email marketing strategy. 19 Best Image Compression Tools in 2023 and What Makes Them Stand Out. An automatically generated segment based on contact information or activity. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. How Mailchimp integrates with OpenTable. I am building tech events aggregator website and I have subscription form where a user can enter his email and receive weekly popular events list for selected city. In fact, you can easily manage your lists, segment them to target specific people. List Segmentation: Sort contacts for email campaigns using custom color-coded tags. Up to 4x more orders through users' connected stores versus when they used bulk emails. This will take you to the email checklist, where you’ll choose your settings and design your content. Standard ($20. If you have a large list, Mailchimp configures the test so that 50% of your. With Mailchimp, you can use audience and contact information to target and filter contacts into segments. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. test, }, settings: { subject_line. Mailchimp found that senders who segmented their emails saw 100. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. The software offers many unique features, making it a powerful tool for. You’ll then be able to use this endpoint to trigger the condition for the posted contact. Omnisend — Best email and SMS marketing combo. Choose your notification settings. ”. If you want to unlock them, Mailchimp’s Essentials plan starts at $13/month and goes up incrementally based on the number of subscribers you have. Compare Mailchimp and Microsoft 365 based on features, pricing, verified reviews, integrations & more. GetResponse – best for bloggers. Step 1: Identify the context for your campaigns. Start with our high-performing templates and make them yours. Mailchimp — Popular mailing list service with access to multivariate testing, letting you test up to eight versions of the same email. While Klaviyo's free plan is limited to 250 contacts, Mailchimp's free subscription allows up to 500. 10. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. Mailchimp is charging their users based on an account’s entire email list—including unsubscribes. Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to. Flodesk – ideal for entrepreneurs and small businesses focused on ease-of-use and strong aesthetics ( try for free !) MailerLite – great for micro-businesses who want to get their foot in the door. Offer a free download. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Does anyone have an example of PHP code that. Segmentation in Mailchimp allows you to segment data based on user behavior, insights, and interest to add a personalized touch to target the right set of audience. Mailerlite. For Freddie and Co. RM. The platform offers a lightweight, user-friendly interface that meets the needs of both big business and “mom and pop” operations. Show Personalized Messages at the Right Time with Behavior Automation. Speaking of percentages, my average open rate for emails that go to my whole list is about 25%, but when I send geographically targeted emails, the open rate is often higher than 50%. SendFox. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates. Simplify list management with dynamic segmentation and automation. If you are editing an existing segment, select the Actions menu next to. SendPulse – Best For Multi-Channel Marketing. Click “start synching”. Create an email. Constant Contact (great Mailchimp competitor for event management) With more than 650,000 customers, ConstantContact has been in the email marketing game since 1995. EventHQ. Constant Contact ranks number one on our list of the most popular Mailchimp alternatives. To view which tags contacts have in common, navigate to the contact table, check the box next to each contact, and click the Add Or Remove Tags drop-down menu. To find your API key, head over to Mailchimp for WP > Mailchimp within WordPress. And you want to send a campaign to people living in a certain city. Hold a. Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. ConvertKit — Higher deliverability rate. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. But it's not working. Audience Segmentation. It’s also worth mentioning that pricing changes based on your email list size. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Considering that Mailchimp’s pricing is based on the number of contacts you have, this can make a significant difference to your monthly. All in all, Convertkit is a good option but Brevo still wins. It is an email marketing software that helps you build smart email campaigns to drive revenue. The most commonly used criteria to segment email lists are demographics; age, gender, marital status, occupation, education, etc. 9 Best Alternatives To AWeber To Check Out Right Away. 20/5. It comes with advanced features, such as list segmentation, automation, and advanced reporting that allow users to run targeted campaigns. Sync Mailchimp email activity including sends, opens, clicks and bounces. Click the Build it tab. Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. Click the Email drop-down, then click Regular. Copy the generated key immediately and store it in a secure location. Side note: If you’re planning to migrate from Mailchimp to Omnisend, use Omnisend’s Mailchimp Migration tool to easily move your data between the two platforms. Drip – Best for Online Storefronts. Mailchimp transactional email is a delivery API, or application programming interface, that can deliver transactional emails to customers without you overseeing the process. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. 4. Mailchimp integration lets easier segmentation of the client database by particular interests or criteria. With Mailchimp’s list segmentation features, you can organize your email list, create unique tags for your audience, or even make and send email campaigns based on your customers’ behavior. Here’s a list and comparison of the Best MailChimp Alternatives and Competitors: Get the same features for less money. Once you know what you are going to track, you need to get your integration built so you can start tracking in Mailchimp. Truth: If you have an audience in Mailchimp, you already have segments. Step 2: Work with a developer to automate tag and behavioral data collection. Segmentation by Merge Field Segmentation by merge field (e. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. At a campaign level, the formula is: total campaign cost / conversions (paying customers) = CPA. ActiveCampaign helps eCommerce businesses send newsletters easily. Each group is made up of a “group category” with individual options (called “group names”) for different types of subscribers in the category. Build a pop-up form in 3 steps. 0 is RESTful, so just do the normal thing: POST to /3. Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur. To start with email list segmentation, let’s first talk about hygiene. Open and click-through-rates. Save and Manage Segments. Advanced Segmentation . 1. Our top choices for the best email marketing services are: Constant Contact – Best email marketing services for small business. Moosend — Excellent analytics for retailers. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business. MailerLite. Manage campaign reports for your Mailchimp account. When you connect your other platforms with the Mailchimp API, you’ll be able to automatically pull any information you’d like into Mailchimp’s Marketing CRM and tag all of. When properly applied, marketing automation can produce surprisingly strong results. And with Mailchimp’s list segmentation tools, he’s able to send personalized campaigns to customers based on geolocation or signup source: whether they filled out a pop-up form online or subscribed in. If you are looking for cheaper Mailchimp alternatives to build an automated email sales funnel, ActiveCampaign rises to the top. Another great segmentation option for your email marketing strategy is to divide your list into frequent buyers and one-time customers. Free Account. The email builder is perfect for beginners, and the paid email templates look good. Pottery West balances art and business. Make sure that your emails are sent to those who care the most with this handy guide. Understanding Advanced Segmentation Logic. Campaign Monitor – best for experienced marketers looking for detailed data analysis. Yes, the best Mailchimp alternatives, including Sendinblue, GetResponse, EngageBay, Aweber, Constant Contact, Omnisend, ConvertKit, Drip, MailerLite, and Pabbly Email Marketing, offer a range of cost-effective pricing plans suitable for small and big businesses. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. Segment an Audience by Purchase Activity. We’ll display a checkmark next to tags all of the selected contacts have in common. Personalize and automate your e-commerce marketing. Step 4: Find and Generate an API Key. 'regular', recipients: { list_id: functions. The verdict. You can also design effective emails with its AI email writer. By Alex Marin, 2023-08-23. Overview: Top Mailchimp alternatives. 5. Scroll down until you’ve located the add-on and click Install > Activate. Drag and drop email editor helps create customized email templates; List segmentation helps you send targeted and personalized emails; Data analytics helps track campaign. Not to mention, the ease of use is unmatched. Relevance however means you need to know the differences between individuals… and store that information (and. Once you send your HubSpot CRM popup forms contact lists over to Mailchimp, it’s time to engage with your contacts. It offers many valuable features that you can use for list segmentation, integration, scheduling, and reporting, to name a few. Find out more. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. Generate your API key. Transactional emails, also known as “triggered emails,” are one-to-one messages sent when a specific action occurs or a request is made from the contact. It is an ideal choice for digital marketers , eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. ”. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Facebook. The last on our list of Mailchimp alternatives is Moosend. Divvy up your audience and send more relevant information—get tips and best practices here. MailerLite. Brevo. Copy Article URL. Hyper-segmenting for a. 95 percent higher than non-segmented campaigns. Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. See terms for details. Tags would give some clarity on the whole group/segment discussion. MailerLite. SendPulse – Best For Multi-Channel Marketing. Having an infinitely extendable platform has its perks. Compare Mailchimp and Microsoft 365 based on features, pricing, verified reviews, integrations & more. Email sequences are a powerful tool, if you know how to use them. O ur favorite email marketing platforms for 2023 are: Constant Contact — Best overall. Mailchimp users must be logged into their account to update language preferences. Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off. With MailerLite’s freemium plan, you can reach 1,000. Unlike MailChimp, this platform offers multiple A/B testing possibilities, and it also provides ROI tracking options and good integration with Google Analytics and other third-party tools. Tags would take over from Groups (which were in many people’s eyes, already tags in all but name) and the confusion would end. ”. 99 per month; Standard from $14. To use it, create a starting point or step from the Customer Journey builder in the app using the Customer Journeys API condition. (Mailchimp) 45. For example, you can promote more upselling and cross-selling opportunities to frequent buyers or prompt them to complete a plan upgrade. Given Mailchimp’s segmentation system seems a little confusing and not clear on how segments are actually filtered, I do not have confidence I am archiving the appropriate contacts. Number: Contacts can provide number-based responses, such as age or ID number. Klaviyo — Data science and machine learning features. Klaviyo — focused on Shopify sellers. 5 tips for creating a solid marketing strategy to increase sales. Additionally, AWeber’s free plan allows you to send 3,000 emails per month, while Mailchimp allows you to send 1,000. I can create the campaign fine as long as I leave out the segment_ops member. The company offers a free forever plan, with the basic premium package starting at $15 per month. Use List Views ; A third option is using CRM Checkboxes on your records to control which Mailchimp Groups your records are added to under the “Group Category”. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. Not only does maintaining 1 audience make sending to tags and segments more effective, it also makes it a lot easier if you do want to send a message to your entire audience. At a campaign level, the formula is: total campaign cost / conversions (paying customers) = CPA. MailerLite – Best For Selling Digital Products. When you have a proper customer segmentation process in place, it can help keep your CRM systems organized and. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. Consumer shopping behavior will be different from the rest of the year. Rather than replicating content across siloed audiences, just select everyone you want to send to—all in 1 send. Click the Send to drop-down, then choose a saved or pre-built segment. Limited list segmentation: Users can only create up to five active lists and 1,000 static. 32% higher than non-segmented campaigns. 6. Click the “Create. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. Click Create a Key, then copy the key. Mailchimp gives you all the tools you need for audience-centered marketing, so you can use insights about your people to guide your campaigns—every step of the way. Mailchimp. 95% more clicks and 14. But what I want to do it to make sure that any contacts that are positively identified as US or Canada-based are activated in the US list and all others in the UK list. Our visual journey designer, segmentation capabilities, and rich personalization options allow businesses of any size to create detailed automation flows that deliver the right content at the right time. Moosend – Best For Effortless Campaign Creation. Mailerlite best user-friendly email tool with clean interface. In the past year I have build a brand new Blog together with my spouse in the competitive Nutrition. Salesforce – Best for scaling as your business grows. Some email marketing segmentation stats: Marketers found a 760% increase in email revenue from segmented campaigns (DMA). MailChimp is ranked 2nd in Cloud Email with 3 reviews while Zoho Campaigns is ranked 4th in Cloud Email with 11 reviews. HubSpot — for big teams with data expertise. Both Omnisend and Mailchimp offer segmentation based on: Profile data: language, location, age, income, gender, education, occupation etc. Brevo affordable email marketing, automation, and CRM. As you’ll see, a good list structure that uses segmentation can save you time and money while offering a better experience for your subscribers. 1. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Faceboo. This metric is commonly used to determine the results of display ad and. There are a few different ways for AI to implement itself into this process. 2. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. With the behavioral marketing tool in Mailchimp, you can automate targeted messages in response to specific actions. Mailchimp’s powerful list segmentation features are based on machine-learning algorithms that predict, for example, the likelihood of a new purchase based on a customer’s previous actions. Login with your Mailchimp user account. Segmented email campaigns have an open rate that is 14. More sales (duh!) Better segmentation leads to better personalization which leads to higher conversion rates. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. Mailchimp – Best For A/B Testing Multiple Elements. You can segment your contacts based on group data, campaign activity, purchase activity, and more. In short, here are the characteristics of segmentation (based on segmentation options available. Both Moosend and Mailchimp offer a number of similar features such as A/B testing, advanced list segmentation, automation capability, and drag-n-drop editor. MailerLite is a top-rated email marketing software that caters to small to medium-sized businesses. On the other hand, MailChimp’s pricing is quite low at the beginning but shoots up as your contact list grows. Mailpoet. See full list on mailchimp. Also, EngageBay’s pricing is fixed and transparent. These tools allow for some powerful testing and customization of your audience. Sync Shopify customers, products, and more to Mailchimp to create highly targeted campaignsIf you send enough email campaigns, you’ll inevitably run into spam filter issues. Mailchimp gives you many options to choose from, so you can ask for the right information from contacts who subscribe. Salesforce Setup. Choose from a variety of pre-built flows, each fully customizable to fit your unique business needs, so you can scale quickly. Click Create regular. To explore these contexts, try using the SWOT and PESTLE formulas. Brevo (formerly Sendinblue) – Best For Email & SMS Marketing. Not so good for list segmentation, and paid plans get pricey quickly. Contacts serve as the broader audience, while subscribers are the. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. You could use automation report data, email domain, and campaign activity to create segments. Both platforms allow you to segment your subscriber lists. It made a splash with relatable marketing and free tools, making it an attractive pick for small businesses and. Add Subscribers to Groups. Both Mailchimp and Constant Contact let you organize your audience at a few levels: Lists, Segments, and Tags. (If you’re having trouble with CRM Checkboxes, more details can be found here. The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion. Mailerlite is next on our list, as it also gives free users decent access to features. Given its wider choice of options, we opt for MailChimp this time. 95% CTR and 14. The verdict. Search traffic for the term "Email Octopus" has grown 166% in 5 years. Email marketing Send personalized emails that convert . Mailchimp is one of the most popular email marketing platforms in the world. Email marketing beginners can launch their first campaign in minutes using ready workflows. Brevo — Easier contact. AWeber provides two pricing plans, AWeber Free and AWeber Pro. Benchmark Email Marketing: Best for Ease of Use. You can do that manually or import your email list from another service. . Pricing: Free up to 2,000 subscribers; Essentials from $9. Click your account name in the lower left, then select the Integrations tab. Install the Mailchimp Sync Extension in seven easy steps: Click the “Get App” button on this page. Depending on your e-commerce platform, you’ll have the option to assign a vendor or category to your products. Make a schedule. 95% CTR and 14. Our Mailchimp integration allows you to: Push the contact information of new contacts (registrants, fundraisers, attendees, team captains, and donors) into a Mailchimp list, with the ability to separate them into new or existing Mailchimp subgroups. In MailChimp, a list is the top-level way to organize your subscribers while a group is a way to refine that list into smaller pieces. Create a simple segment. The categorization techniques and methodology will vary based on the individual needs of your business. Mailchimp – Best For A/B Testing Multiple Elements. Mailjet – Best Mailchimp Alternative for Drupal Integration. Our advanced segmentation tool takes basic audience segmentation to the next level. Although they offer a free plan, you’ll need to upgrade to their paid plan to get access to advanced features such as A. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. When selecting who to send the campaign click the audience that is synced with Ticketsolve and then expand the Segment or Tag dropdown. In our Moosend vs Mailchimp comparison, we declare a tie as both products are winners in five aspects each. All Reports endpoints are read-only. Segmentation lets you break down your subscriber list into subsets. 79% higher clicks than non-segmented. Moosend – Best email marketing service overall. A few years ago, they shared how improving their email campaigns resulted in a significant increase in sales. This is a complete list of the most important email marketing statistics every marketer needs to know in 2021. Mailchimp vs Constant Contact: Constant Contact’s toolbox is no match for Mailchimp’s analytics and extensive features. Solid Mailchimp CRM integration for prospecting: Zendesk Sell. List segmentation: Your email marketing software should allow you to send tailor-made emails to various subscribers to your email list. 1. Click Audience, then click Segments. Contact list segmentation using the best, recent, one-time, lapsed, or repeat customers. With a painless onboarding process and advanced features, Mailchimp helps set the standard for a. In fact, according to MailChimp's latest segmented-list user data, open rates were a solid 14. Design your form. Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. Campaign Manager. Email segmentation helps you sort your subscribers into different categories. Opt-in Methods for Offline Subscribers. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. If you love WordPress, then you know why it’s unique. Reel inactive customers back in. SummaryHence, if you aren’t convinced to use Mailchimp and want better solutions that fit your need, here’s a list of the 11 best Mailchimp alternatives and competitors. It has an interactive and easy to use interface with drag-drop functionality and free services for small businesses. Hey there! Free trials are available for Standard and Essentials plans. Limited list segmentation: Users can only create up to five active. The simplest way to authenticate a request to the Marketing API is using an API key . When you add a tag. What’s more, segmentation can also be a way to reduce your unsubscribe rate. Websites Create your branded web presence . It's a top Mailchimp competitor that comes with features like marketing automation, list management, segmentation, and personalization. To create a segment, we first need to add our subscribers. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. Learn more now. Features. 7. Lists act as the containers for your subscribers, while groups provide a way to segment your audience based on specific criteria. Personalization is what makes email marketing effective. Mailchimp – Solid segmentation and A/B testing options. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. . Mailchimp reports that emails sent to segmented lists get an almost 15% increase in click rate. Next, click the Connect a New Account button. 4. 00) – A more robust option with easy-to-use visual automation builder, A/B split testing, and 24/7 email and live chat support. The first step to segmenting in. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. Great for using campaigns for find buying intent: Zoho CRM. Users can master list management, create landing pages and track real-time performance through Moosend. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. You can try the free AWeber plan out here. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. It provides easy-to-use email templates, list segmentation, automated email campaigns, A/B testing, and detailed analytics. Mailchimp Segmentation – How to Segment Lists The Pros and Cons of Mailchimp Email Segmentation When it comes to email segmentation, Mailchimp is one of the companies that have been there since pretty. You would use EventHQ if you need event. Start by clicking on the Audience drop-down list and choose All contacts (as shown in Image 5). Each attendee is assigned to an "interest group" where the interest group is the Event name. As a marketer, you can use these lists to put together a one of a kind, personalized email send to delight your leads and customers. These days, they offer a full range of email marketing services for all types of businesses. Reason #1: Save valuable time. Salesforce Marketing Cloud: Best Enterprise Marketing Solution. Email blast software option #11: Mailchimp. Mailchimp is the most popular email marketing service on the market. Catch their attention with offers and personalized email copy. A step trigger in a Customer Journey. 5. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. Email templates. This. There are several advanced custom fields you can use, including: Text: Contacts can type their responses here. Both Omnisend and Mailchimp offer segmentation based on: Profile data: language, location, age, income, gender, education, occupation etc. Email list hyper-segmentation is the key to creating personalized messages and winning hearts, and of course, making dollars during this crucial time for your business. It natively integrates with eCommerce platforms like Drupal, making it an excellent alternative for eCommerce platforms. With Mailchimp, businesses can import subscriber lists, add subscribers manually, or allow subscribers to opt-in to their list via a sign-up form. We’ll provide a url during the process that includes the {journey_id} and {step_id}. Starting with Constant Contact, the software sports some simple list segmentation features that favor user-friendliness. Not to mention, the ease of use is unmatched. Solutions and Services. While they were impressed with how quickly customers started purchasing, Stacie says she used. For instance, one case study from Sendlane describes how multi-platform entertainment Skybound improved conversions via email segmentation. You can use tools such as Excel, Google Sheets, or Airtable to organize and manage your segments. Benefit segmentation is a market segmentation strategy that categorizes your customer base by their perceived benefits of your product and/or services. Age, gender, company position, and income level can tell you plenty about a person’s needs and interests. MailChimp offers both email templates and the ability to create your emails from scratch. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important. Step 2: Create A Mailchimp Account. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". Our precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale up and sell more. What’s more, segmentation can also be a way to reduce your unsubscribe rate. My name is Jascha Brinkmann, Founder of Growtheme. Click Audience, then click Signup forms. You’ll then be asked to enter your Mailchimp API key and to choose a Connection Name. AI can help. Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022. 1 or 1,000,000+ Salesforce Campaigns/List Views/Segments sync for Mailchimp Audience segmentation; Sync 1 - 1,000,000+ Campaign metrics such as opens, clicks, bounces, and links clicked from Mailchimp back to Salesforce; Sync on Demand is included for easy testing of your integration scenarios; Scheduling of a Set-Up is available on Free Trial. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. Mailchimp – small business’ and start-ups’ choice. A segmented email list is a hygienic email list. 1. On average, the optimal CTR for an email marketing campaign is around 3 percent, however it may range from 2-5 percent depending on the industry. View Your Contact Import Results. Head over to Mailchimp and get your campaign set up. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. For instance, an auto manufacturer might use psychographic segmentation to learn what its customers care about to create products and marketing campaigns geared toward those individuals. In Step 1 of your integration, there are options to use Campaigns, List Views to segment to Mailchimp Groups, and Tags under your Main Audience. 2. Segments can be used to send email campaigns to just a section of a list. In this video, I show you how to create a Mailchimp segment. For example, you could segment your list into members and non-members. It may be that wording from the drop down menu items do not match the math behind the calculations. Used monthly for less than 6 months. Best CRM for Mailchimp for project-based businesses: Bitrix24. Image via MailerLite. Proper list segmentation is vital for a program's success. Zoho Campaigns: Best for fully integrated business suite. What is a Mailchimp Segment & why use it? As I mentioned, creating segments in Mailchimp is a way of filtering subscribers. Select your MailChimp list you would like to use: Or, if you want to create a new list, MailChimp needs some extra details: Select the group(s) you wish to use (if you don’t have groups.